Top 5 Tips for Corporate Video Shoots in NYC
At Grand Street Media, we’ve spent years producing corporate videos all across New York City — from high-rise offices in Midtown to creative lofts in Brooklyn. We know that filming in NYC comes with its own unique set of challenges. Between tight building security, tricky lighting, and unpredictable city logistics, it takes experience and planning to pull off a smooth production.
Whether you’re producing a brand story, executive interview, or internal company video, these five practical tips will help your corporate video shoot in NYC go off without a hitch.
1. Make Sure You Have the Proper Insurance
If you’re planning a corporate video shoot in New York City, insurance isn’t optional — it’s essential. Most buildings require a Certificate of Insurance (COI) before you can even roll a case through the front door. Security will often check your paperwork at the loading dock, and without the right coverage, you won’t be allowed to bring in any cameras, lighting, or grip equipment.
Every building has its own insurance requirements, so make sure you request the exact COI wording well in advance. Many office towers require being listed as “additionally insured” with specific coverage amounts.
Pro tip: Get the COI request from your client or building manager at least a week before your NYC video shoot. That gives your broker time to issue the certificate and avoids a stressful early-morning delay in the lobby.
2. Avoid Shooting in a Conference Room (If You Can)
Conference rooms seem like the easy solution for interviews — quiet, private, and available. But they can be one of the most difficult spaces to film in.
The main problem? The tables. Corporate conference tables are massive, heavy, and often bolted to the floor. They dominate the frame and can make your video look flat or uninspired.
If possible, scout alternative spaces ahead of time. Look for offices with open layouts, glass walls, or lounge areas that provide depth and texture in the background. These locations often feel more natural and cinematic, which is exactly what clients want in a modern corporate video.
If a conference room is your only option, bring some simple set dressing — plants, lamps, or fabric — to break up reflections and add visual interest.
3. Be Prepared for Overhead Lights You Can’t Turn Off
Lighting control can make or break your corporate video production in NYC. Many office buildings have built-in fluorescent or LED panels that can’t be turned off without shutting down an entire circuit. That mixed, overhead light creates harsh shadows and unflattering color temperatures.
When scouting, always test whether you can control the existing lights. If not, bring plenty of duvetyne or black wrap to block or soften the overhead fixtures. You can clip or tape it in place to create a cleaner lighting setup without upsetting building management.
Pro tip: Always bring your own key light, fill light, and backlight. Don’t rely on existing office lighting — it’s rarely camera-friendly.
4. Bring Something to Black Out Windows
Daylight can be a blessing and a curse. On one hand, natural light looks great; on the other, NYC’s constantly shifting reflections and glare can wreak havoc on your exposure.
If you’re filming interviews, make sure to bring materials to black out or diffuse windows. Duvetyne, black fabric, or heavy diffusion sheets can quickly give you consistent lighting throughout the day.
It might not look glamorous behind the scenes, but maintaining consistent light across takes is one of the keys to producing professional, broadcast-quality results — something we always prioritize at Grand Street Media.
5. Find a Good Lunch Spot Nearby
When you’re shooting a corporate video in New York City, your crew’s energy is everything — and a good lunch can make or break morale. Many buildings restrict food deliveries or don’t allow catering setups, so you’ll likely be heading out to grab something.
Scout a few nearby options before the shoot day. Aim for spots with quick service and variety — especially if you’re feeding a crew with different dietary needs.
Pro tip: Try to plan your lunch break outside the 12–1:30 rush window. Shooting in NYC means navigating tight schedules and crowded streets, so a little planning here saves a lot of time later.
Final Thoughts
New York City offers unmatched backdrops and talent for corporate video production — but it also demands careful preparation. From insurance requirements to lighting challenges, the details matter.
At Grand Street Media, we’ve mastered the art of filming in New York’s most complex corporate environments. Our experienced team handles every aspect of production — from permits and logistics to lighting, audio, and post — so your shoot runs smoothly and looks outstanding.
If you’re planning a corporate video shoot in NYC, reach out to the team at Grand Street Media. We’ll help you capture your message with clarity, creativity, and the professionalism your brand deserves.