Spreading Cheer — and Staying Front of Mind: Why Grand Street Media Sends a Holiday Card

At Grand Street Media, the holiday card isn’t something we slap our logo on and drop in the mail. It’s one of our favorite annual creative projects — a chance to make something fun, unexpected, and a little outrageous.

We started doing this years ago after realizing most business holiday cards all look the same: a nice font, a polite message, maybe a snowflake. Forgettable. So we set out to create something memorable — a card that makes people smile, pause, laugh, or even turn it around to show someone else. Something with personality, surprise, and storytelling baked in.

Over the years, those cards have sparked emails, phone calls, and even new work. They reconnect us with clients we haven’t spoken to in a while, catch the attention of new ones, and remind people exactly who we are: a creative team that loves to make things stand out.

More Than a Greeting — It’s a Micro-Story

• Showcasing creativity through something unexpected

Our holiday card is never a team photo or a simple “Happy Holidays” message — it’s a concept. Every year we brainstorm ideas that are fun, cinematic, playful, or completely out of left field.

Some years it’s a visual joke. Other years it’s a clever design twist, a reference to pop culture, or a fully built-out story that unfolds across the card. The point is: it’s anything but standard.

This kind of creativity tells clients something important about us: we don’t just produce content — we craft it. We bring imagination to everything we touch.

• A fun way to reconnect

Because the card is different, people actually keep it. They display it. They talk about it. And because it’s memorable, it naturally becomes a gentle reminder of who we are and what we do.

Clients who haven’t reached out in months suddenly email us to say the card made their day — and sometimes that message leads to a new project. It’s a warm, human way to re-open the door without feeling like a pitch.

What Makes a Holiday Card Actually Work

Drawing from both our own experience and insights from Entrepreneur about crafting standout cards:

• Make it unique. Standard cards blend together. A card with a concept — something clever, funny, visually bold, or creatively executed — stands out immediately.
• Inject personality. This is your moment to show clients who you really are, not the sanitized corporate version. Humor, bold visuals, and original ideas make your card memorable.
• Don’t sell. As Entrepreneur suggests, holiday cards shouldn’t be transactional. No offers. No promos. Just connection.
• Start early. Good ideas and custom designs take time — sometimes a couple of months from concept to print. Planning ahead lets the creative breathe.
• Use the card as a conversation starter. The card itself isn’t the sales tool — the reactions to it are. A thoughtful card opens conversations naturally and authentically.

For Grand Street Media — It’s Creativity With Purpose

Our holiday card may look playful, but it’s also strategic. It reminds clients of us in the best way possible: through creativity, warmth, and originality. It reflects the kind of work we do — thoughtful, fun, high-quality, and built on real ideas.

Most of all, it brings joy. And when your brand can do that? You’re already building a stronger relationship.

To see all of Grand Street Media’s cards throughout the years check them our at https://grandstreetmedia.com/card/